30: Essential Growth Strategies with Brandie Weikle

Brandie WeikieBrandie Weikle is a long-time parenting editor, writer and spokesperson with a passion for forward-thinking approaches to the issues that affect today’s families. Most recently editor-in-chief of Canadian Family magazine, Brandie now publishes TheNewFamily.com, a website that celebrates and examines modern family life and hosts The New Family Podcast.

Brandie is a single mother of two in Toronto and a frequent television and radio guest on parenting topics. In her free time she enjoys hiking, skiing, reading, cooking and mixing a mean cocktail.

What don’t most people know about you?

I’m a total winter sports nut! I do speed skating, snowshoeing, cross-country skiing – you name it! It makes winter much easier to handle 😉

What do you have going on right now?

Brandie talks about how her podcast is going really well – she’s getting some amazing feedback – but she’s found it’s more work than expected!

She started her site about 1.5 years ago; added the podcast to reach people in an intimate way and to represent / share the “changing faces of families”. Everyone is different!

Lessons learned in podcasting

There’s definitely a learning curve doing an interview via audio versus print, which is what Brandie is used to.

Tips for interviewing:

  • Give a rough list of questions/scripting to interviewees before you record, but stay conversational. So, prepare, but be conversational!

Unexpected stuff:

  • Expected higher downloads faster – patience is required!!
  • Thought it would be easier to get higher download #’s (from her experience in blogging – it’s much easier to get a page view than a listen).

What struggles have you faced in getting started?

What Brandie would have done different:

  • Would have put more priority on the e-mail list when initially launching the podcast. She wasn’t good about sending out newsletters, so people were signing up, then not receiving anything.
  • Have at least a 1-page website up when you launch with contact info and an opt in! An e-mail list is ESSENTIAL!

Successful growth strategies

  • Social Media – lots of it!
  • Sharing other people’s content more than sharing your own content
  • Uses Meet Edgar to build out her library of content – then schedules in advance so she doesn’t have to worry about posting every day… it’s automated! 🙂
  • She’s well-connected – focuses on building good relationships with her interviewees and with those in the communities she’s a part of
  • Sent out approx. 45 individual e-mails to ask for support / help with her launch
  • SHARING is the best marketing!! …and don’t forget to share your OLD podcast episodes, too – it’s evergreen content!

What are you focusing on right now?

Working on packaging sponsorships with other offerings to start monetizing!

Selling podcast sponsorships, packaged with other things, like:

  • 4-week podcast sponsorship
  • A Twitter party
  • A sponsored blog post, and
  • A few other things, like newsletter mentions

Recommend reading: “Pitch Anything” by Oren Klaff

“Be consistent and keep the faith with your podcast!… Stay positive and focus on what you’re passionate about.”


The New Family Podcast


Thanks to our Host, @IAmTheRealBrian for another amazing Podcasters’ Paradise Interview!

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About the author, Brian

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