Jason Blevins asks: “What’s an average income to expect from monetizing a podcast?”
Bryan talks about how there really isn’t an “average” income for podcasters. There are a couple of scenarios because making money through a podcast is still such a new thing:
- There are people making A LOT of money podcasting; and
- There are people making pretty much nothing podcasting.
BUT, anyone CAN make money podcasting.
Bryan talks about ideas for making money directly from a podcast:
- People can contribute to your show
- Premium content
And his ideas for making money indirectly through a podcast:
- Creating a course / community
So, ask yourself: do you want to make money directly through your podcast, or indirectly from your podcast?
Biggest piece: you have to be doing / talking about something people WANT – providing value and serving other people is #1.
Bryan talks about some research he’s done around what sponsors really want before they’ll pay the CPM model: 20k+ listens per episode
Average # of listens / downloads per episode: 165!!
Patience: Bryan talks about how he’s in a place now where he knows he can get to 6 figures with his podcast. He knows exactly what to do now that he knows he’s solving a pain point for people.
Shout out to @iamtherealbrian for an amazing A to today’s Q!
If you have ANY questions for Brian, head over to eofire.com/ppq to send in YOUR question for an upcoming Q&A episode!
Also make sure to come back and join us on Monday for our interview with another amazing podcaster!