Michael has been helping franchisees and business owners grow their retail businesses since 2009. He loves working with business owners (like his Dad) who need a helping hand to pop their heads up and see what’s going on in the wider world in their industry!
What do you have going on right now?
- Franchisee Connect Podcast, where he talks to franchisee operators and restaurant owners.
- Michael is passionate about the industry and wanted to learn more about it, so he started the podcast!
Growth strategies for podcasting
- Michael types up show notes and then sends them to his e-mail list to get them interested in listening to the interviews.
- FranchiseeConnect.com – sign up for the e-mail list to see an example of how he does this
- Creating connections on LinkedIn through searching for “franchisees”, which gives him and his LinkedIn profile visibility once he’s seen someone’s profile who fits his target audience.
Monetization strategies for podcasting
- Sponsorship opportunities – tune in to hear Michael’s experience with this thus far!
- Plans to do an online course and knows what to create by finding out what his listeners want and need through ONE-TO-ONE connection < so important!
Thanks to our Host, @IAmTheRealBrian for another amazing Podcasters’ Paradise Interview!
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