42: Don’t Do What Everyone Else is Doing with Chris Luck

chris luckChris has been been building Internet businesses in the education and technology industries generating over $25 million dollars in revenue since 1999. His latest project is Marketer’s Paradise – a podcast, business, and community centered around marketing strategies and how you can best grow your business and podcast!

What don’t most people know about you?

  • Chris is a huge gamer! A “gaming geek” (his words, not mine) ;)
  • Tune in to hear how gaming helps both Chris AND Brian in their daily lives.

What do you have going on right now?

  • Started in affiliate marketing in 1999 as a broke college student!
  • Listen in to hear about Chris’ a-ha about “selling and being sold to”, and how he’s made $25 million in revenue in just 7 years.
  • He recently launched the Marketers Paradise podcast and is loving teaching others.

Growth strategies for podcasters

  • Chris doesn’t do interviews – just solo shows; listen in to hear how he leverages his podcasts as blog posts on his site for awesome SEO.
  • Wish you were leveraging LinkedIn? Chris talks about how he’s using LinkedIn Pulse (and Medium) to gain traction and awareness for his podcast and brand in a really powerful way.
  • Repurpose your episodes in as many places as possible! Listen in to hear about the systems Chris has in place to make sure this doesn’t take up all of his time.
  • Single most valuable asset you can have: your e-mail list. Start building it NOW! Listen in to hear Chris talk in detail about how to leverage your email list – no matter what size it is – to grow your business (what to send, when to send it, and what’s considered “good” open rates).

Biggest lessons learned

  • Don’t do what everyone else is doing in your industry; how can you be different?
  • Be HYPER-focused!

Marketers Paradise

 

Thanks to our Host, @IAmTheRealBrian for another amazing Podcasters’ Paradise Interview!

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